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25 Words or Phrases You Should Avoid in Speeches and Presentations

25 Words or Phrases You Should Avoid in Speeches and Presentations

Want to wow audiences? Then watch out for 'death-dealing' language! Here are 25 words or phrases you should avoid in speeches and presentations.

You're really ready for this speech or presentation, aren't you?

You have great contentand you know it cold. Your listeners are absolutely going to benefit from what you'll be giving them. In fact, you think it will change their lives for the better.

So the last thing you want to do is weaken your message by using language you could just as easily do without. Right?

Read Chapter 11, "Engaging and Persuading Audiences," in my Public Speaking Handbook, How to Give a Speech. Discover 101 quick tips for powerful speakingAlso on Amazon.

Dr. Gary Genard's Public Speaking Handbook, How To Give A Speech

 

What about when you draw a blank in a speech? Learn how to stay in The Zone. Download my essential cheat sheet, "Oops!— 5 Ways to Recover from a Brain Freeze."  

In the spirit of combining your great message with effective delivery, here are 25 words or phrases you should avoid like the plague (hm . . . guess I should have included clichés).

Yes, there may be times when you want to use a word or phrase in this list for specific effect. Generally speaking, however, stay away from the following:

And don't neglect the drama of a pause in the right place! Download my Free Tips and Tricks Guide, "The Power of Silence: How to Use Pauses Effectively in Public Speaking."

The 25 Words and Phrases to Avoid in Presentations

  1. "I" or "me". This presentation is not about you! Even though you may be self-consciousness and feel anxious, it's still all about the audience. Replace every "I" or "me" with "you," "we," or "us." Keep the focus on your listeners, and you'll serve them and you.
  2. "A little bit." This is a phrase guaranteed to water down your content. "I'd like to talk a little bit about . . ." That pales next to: "Let's discuss the company's priorities for next fiscal year."
  3. "Just." Similar problem as with #2. For instance, compare these two options: a) "I just want to say that I think we face some problems"; and b) "Listen! Our backs are to the wall here regarding these profit margins."
  4. "So . . ." Is this frequently the first word out of your mouth? Why? "So" indicates a continuation of a previous thought. Since this is the start of your presentation, what is there to be continuing?
  5. "Talk about." Often used repetitively and monotonously, sometimes with bullet points: "First, I'll talk about our competition. Then I'll talk about why we have to think differently. Then, I'll talk about our new initiatives. Then, I'll talk about how I'm watching you all now slip into a coma!"
  6. "My topic is . . ." If you want to engage listeners immediately, you need to launch your presentation more strongly than that. (Get my Free resource, "How to Start a Speech — 12 Foolproof Ways to Grab Your Audience.")  An opening that blandly announces your topic is, well, bland. What's engaging about telling people something they already know?
  7. "I've been asked to speak about." A variation of item #6. Sometimes an attempt by the speaker to seem important.
  8. "Sorry if" or "Sorry for." Uh-oh. The speaker is apologizing for his or her presentation? "Sorry for this lengthy explanation. I couldn't figure out a way to say it simply." Okay, I invented that last sentencebut isn't that what it sounds like? 
  9. "Excuse the eye chart." (Variation: "I know this slide is really busy.") Boy, haven't you heard that one before? Here, the speaker is actually apologizing for making a PowerPoint slide incomprehensible. If a presenter can't speak to everything on a slide in the time he or she shows it, the slide doesn't work. It needs to be boiled down or broken up into more slides, or the speaker needs to tell the audience that the full data are in the handout.
  10. "I'd like to start out with a story." Actually, this is only half-bad. A story is one of the flat-out most effective ways to open a speech or presentation. Its effect is considerably weakened, however, if you announce that you're about to tell a story. I call it "introducing the Introduction." 
  11. "There's a funny joke . . ." Well, there may be. But you're setting yourself up for failure if the one you're now about to tell isn't funny. Just get right to it, i.e., start telling the joke as if you're relating something serious, i.e., as if it isn't a joke at all. When the audience recognizes that it is, it will be that much funnier. Even better than all that: use humor rather than a joke. It won't contain a punch-line, but it's much easier to relate to your actual topic. 
  12. "Excuse me if I seem nervous." Although some people think saying this will build sympathy, I believe that announcing your nerves is a bad idea. Most nervousness isn't visible. Let the audience make the decision as to whether you look nervous. If they don't notice it, why tip your hand? Besides, if you tell them you're nervous, they'll keep looking for signs of it instead of paying attention to what you're saying.
  13. "I'm not good at public speaking." Then go away.
  14. "I'm not a speaker." Yes, you are. Aren't you giving a presentation right now? Besides, you don't need to be a speaker unless you're on the speaking circuit. Just share what you have to say with us. We'll probably love it, and we'll think you're a great analyst, manager, CEO, etc.
  15. "I've never done this before." You guessed it: this is instant death to your credibility. Again, do a good job and we'll L-O-V-E you!
  16. "Here are our key differentiators." A fine phrase except those last two words have been used a gazillion times and are now meaningless. Besides, your company's "key differentiators" are probably exactly the same as the next guy's.
  17. "I've divided them here into three buckets." Unless you work on a farm, are wearing a pail on your head, or are planning to kick the bucket as part of the entertainment value of your talk, I would avoid the "buckets" cliché.
  18. "Bear with me." (Not "bare with me," which would actually be interesting.) Typically said when the speaker is experiencing technical difficulties. We all do, of course. Why not have a back-up plan for keeping your audience interested if the technology doesn't cooperate? I tell my clientsand I really mean itthat they should be prepared to give their talk if they leave their laptop with their slides on it in the cab on the way in from the airport.
  19. "The next slide shows . . ." Transitions are vital elements of your speech or presentation. They help audience members negotiate the logic of your argument. However, you need to think about how to organically link your previous talking point with the one you're about to discuss. Don't appear to discover yourself what the next segment is all about only when the slide pops onto the screen.
  20. "Moving right along . . ." Truly the worst example of metaphorically throwing your hands up in the air because you don't know how to transition to your next point.
  21. "Scheduling!" or "Supply Chain!," (or these days, "The New Tariffs!") or any single word or phrase that you blurt out to indicate what you're going to talk about next. Find that organic and logical transition, per item #19 above. A title slide can be a nice tool to help you here.
  22. "I think I've bored you enough." Oh, let's hope you haven't bored your audience at all. And if you have, do you have to twist the knife this way?
  23. "I didn't have enough time . . ." Whether what you say after these words is ". . . to prepare," ". . . to figure out what your needs were," or ". . . to do the necessary research for this presentation," you shouldn't be clueing your audience in to this dismal reality.
  24. "I'm running out of time, so I'll go through this quickly." It's probably not a good idea to announce to everyone your lack of time management skills in this presentation, wouldn't you say?
  25. "That's all I have." ". . . And so I didn't give any thought to considering carefully how to end a speech vividly and memorably.  So I'll just jump off this cliff, and take you all with me!"
Do you have any death-dealing words or phrases of your own to add to my list?
 
Like supernatural suspense? Then you'll love Dr. William Scarlet, Scotland Yard medical examiner and psychic. Read Book #1 in the series, Red Season today. Or click on Amazon!  
Red Season, Book #1 in The Dr. William Scarlet Mystery Series
 

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Gary Genard is an actor, author, and expert in public speaking and overcoming speaking fear. His company, The Genard Method offers live 1:1 Zoom executive coaching  and corporate group training worldwide. He was named for nine consecutive years as One of the World’s Top 30 Communication Professionals, and also named as One of America's Top 5 Speech Coaches. He is the author of the Amazon Best-Seller How to Give a Speech. His second book, Fearless Speakingwas named in 2019 as "One of the 100 Best Confidence Books of All Time." His handbook for presenting in videoconferences, Speaking Virtually offers strategies and tools for developing virtual presence in online meetings. His latest book is Speak for Leadership: An Executive Speech Coach's Secrets for Developing Leadership PresenceContact Gary here. 

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