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If you're like many speakers, you may be too married to your content instead of your true love: your audience. Why not achieve a match made in heaven—great material combined with a dynamic performance? 

Here's how to accomplish your real task: establishing rapport and gaining influence!

Read Dr. Gary Genard's Insights article "Great Speaking? -- It's About Performance Over Content" to learn the "correct ratio" of content, practice, and achieving influence. 

 

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